Case Studies Adam Foster Case Studies Adam Foster

Case Study: Value proposition and pricing & market access strategy assessment for a last-line advanced bladder cancer therapy

Product X is seeking approval in locally advanced or metastatic urothelial carcinoma (i.e. bladder cancer) as a monotherapy and as a 2nd Line (2L) option

Product X is expected to gain accelerated approval based on an open label, single-arm Phase II study

Objective: Develop a clear understanding of US payer perceptions of key value drivers and potential price ranges, and to form the basis for preliminary payer value story and proposition

Read More