Providing guidance, insight, and strategy across the product life cycle

While our approach varies by engagement, we typically focus on assessing market needs, product value propositions, and stakeholder decisions.

We leverage frameworks as a starting point, making adjustments as necessary to reflect the unique needs of each engagement. Led by senior leaders who play an active role in every project, we bring in-depth experience and passion to helping you develop successful commercialization plans.

Pre-launch

Establishing and evolving the value, pricing, and access strategy for products in early and mid phases of development

Explore our case studies for more information:

Pricing & market access strategy | Read case study >
Product positioning & value assessment | Read case study >
Landscape & competitor assessment | Read case study >
Commercial, pricing & market access evidence assessment | Read case study >
Business development assessment, due diligence & forecasting | Read case study >

Launch

Developing a global launch strategy to capture value, optimize price and access

Launch price & market access strategies |
Global price policy & cross-market assessment |
Contracting strategies |
Demand and co-pay sensitivity analysis | Read case study >
Value proposition development & testing | Read case study >
Negotiation strategy & training | Read case study >
Stakeholder mapping & launch excellence | Read case study >
Global affordability navigator | Read case study >

Marketed

Post-launch activities to further build and inform value, expand access, and adapt to evolving market conditions

Explore our case studies for more information:

Indication expansion & launch sequence strategy |
- Read case study on Ex-US Orphan Indication Expansion & Launch Sequence Development >
- Read case study on Indication expansion assessment and evidence requirements for a novel agent in alpha-thalassemia >
In-line pricing & market access assessments | Read case study >
Competitive defense strategies (including biosimilars) | Read case study >
Loss-of-exclusivity strategy development | Read case study >
Payer and self-pay affordability solutions | Read case study >
Consumer willingness to pay assessment | Read case study >

Pan lifecycle

Cross-portfolio and stakeholder engagements to support commercial decision making

Explore our case studies for more information:

Cross-portfolio value strategy |
Lifecycle management strategy |
Integrated stakeholder forecasting |
Commercial & market access process, policy and training |