News & Events Adam Foster News & Events Adam Foster

Value, Price and Access – Successful Commercialisation of Biopharmaceuticals workshop, held 9 March 2022

On the 9th March Windrose ran a 1-day workshop for the masters students on the Cambridge University MPhil in Therapeutic Sciences course. The content included ‘Why it’s important to get your P&MA right’, delved into stakeholder decision analysis, the various payer systems & market archetypes, how to optimise the global strategy and communicate value.

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