Value, Price and Access – Successful Commercialisation of Biopharmaceuticals workshop, held 9 March 2022
Value, Price and Access – Successful Commercialisation of Biopharmaceuticals workshop, held 9 March 2022
On the 9th March Windrose ran a 1-day workshop for the masters students on the Cambridge University MPhil in Therapeutic Sciences course.
The content included ‘Why it’s important to get your P&MA right’, delved into stakeholder decision analysis, the various payer systems & market archetypes, how to optimise the global strategy and communicate value. It was a fast-paced session which ended in a group exercise with students pitching a novel gene therapy to investors.
We had lots of positive feedback from the Cambridge students, including:
“Excellent workshop! The best consulting workshop I've attended on this course, in my opinion. The Windrose team were very competent and knowledgeable on the subject, and having the pricing & market access workshop near the end of our 2nd term really helped consolidate what I've learnt so far about the commercialisation of therapeutics/diagnostic up to this point.”
“Really interesting workshop. A lot of new concepts introduced and I thoroughly enjoyed the topics covered and the process of doing the pitch and slides deck.”
“Amazing wrap up of the week”
Please get in touch with Matt Storer (Partner), Anais Frappe (Principal) or Zameer Merchant (Principal) to learn more.