“Uncertainty has been weaponised by payers”
Last week during the second session of our P&MA strategy course (a collaboration between Windrose and Cambridge University), our guest Andrew Walker produced this nugget:
“Uncertainty has been weaponised by payers”
Case Study: Negotiation Training and Strategy for a Product Indicated for Prevention of Migraine
A global pharmaceutical company was preparing to file a reimbursement dossier for the prevention of migraine in Canada and Europe.
Promotions at Windrose
Mark Kohler promoted to Principal and William Noumba Um to Senior Analyst at Windrose Consulting Group.
Biogen pulls their European application for Aduhelm
On Friday, April 22nd, 2022, Biogen announced that it had withdrawn the marketing application in the EU for aducanumab (Aduhelm), its monoclonal antibody that targets aggregated forms of amyloid beta found in the brains of Alzheimer’s patients.
Case Study: Stakeholder Mapping and Launch Opportunity Assessment for a New Oncology Product
Our client had recently received EMA approval for a novel androgen receptor inhibitor, indicated within several solid tumors.
Global News Roundup: Q1 2022
We are pleased to release the second edition of our Windrose Consulting Group: Global News Roundup for Q1 2022.
Case Study: Global Payer Value Proposition Development for a Biosimilar in Febrile Neutropenia
Our client had a Phase III biosimilar for the treatment of febrile neutropenia in the pipeline, with an estimated 5-years to launch
Case Study: Demand & Copay Sensitivity Analysis for an RSV Vaccine
Our client had a late-stage vaccine candidate targeting older adult (OA) respiratory syncytial virus (RSV), and wanted support with its US pricing and access strategy.
The Rewards and Challenges of Biomarkers in Pricing & Market Access
The application of biomarkers in therapy areas beyond oncology will likely play an ever-crucial role in developing more targeted therapies in high unmet need indications, while providing payers with new attributes by which to assess a new treatment’s value.
Case Study: Global Pricing & Market Access Strategy for a Novel Enzyme Replacement Therapy in a Rare Genetic Disorder
A global pharmaceutical company had a Phase II/III enzyme replacement therapy in development for a rare genetic disorder that targeted symptoms not addressed by current standard of care.
New Starter at Windrose
We are delighted to welcome Mattia Belloni as a Senior Consultant at Windrose.
Case Study: Pre-Launch – Product Positioning & Value Assessment
Windrose conducted a pricing, market access and evidence gap assessment across US, EU4 and UK for two novel agents in a muscle weakness disorder
Value, Price and Access – Successful Commercialisation of Biopharmaceuticals workshop, held 9 March 2022
On the 9th March Windrose ran a 1-day workshop for the masters students on the Cambridge University MPhil in Therapeutic Sciences course. The content included ‘Why it’s important to get your P&MA right’, delved into stakeholder decision analysis, the various payer systems & market archetypes, how to optimise the global strategy and communicate value.
German Drug Pricing Reforms: What do they mean for P&MA?
This article will describe the cost-containment measures introduced by the new government and how they influence drugs’ pricing and market access potential.
Promotions at Windrose
We are pleased to announce that Agatha Cimbalova and Anjalina Mitra have been promoted to Senior Analysts. This promotion is a recognition of Agatha and Anjie’s dedication, hard work, and great progression that has been observed over their time working at Windrose.
Congratulations!
Case Study: Ex-US Orphan Indication Expansion & Launch Sequence Development
Our client was evaluating an orphan indication for Product X, which is currently indicated for another orphan indication in Europe, Japan, and Latin America.
Germany Pricing and Reimbursement Market-System overview
Download the report to find out about the German pharmaceutical pricing & reimbursement process, including, Payer Evaluation, Price setting, Reimbursement and Cost containment.
The Netherlands Pricing and Reimbursement Market-System overview
Download the report to find out how pricing and reimbursement decisions are made in The Netherlands, including, Payer Evaluation, Price setting and reimbursement
Italy Pricing and Reimbursement Market-System overview
Download the report to find out how pricing and reimbursement decisions are made in Italy, including, Payer Evaluation, Price setting and reimbursement
Spain Pricing and Reimbursement Market-System overview
Download the report to find out how pricing and reimbursement decisions are made in Spain, including, Payer Evaluation, Price setting and reimbursement