The Rewards and Challenges of Biomarkers in Pricing & Market Access
The application of biomarkers in therapy areas beyond oncology will likely play an ever-crucial role in developing more targeted therapies in high unmet need indications, while providing payers with new attributes by which to assess a new treatment’s value.
Case Study: Global Pricing & Market Access Strategy for a Rare Disease Gene Therapy
A biopharmaceutical company was developing the first gene therapy for a rare disease. It was expected to be a one-time therapy that would replace the current chronic standard of care.
Case Study: Global Pricing Strategy for a New Vaccine
A global pharmaceutical company was planning to launch a next generation vaccine into a competitive market with the aim of replacing the current standard of care, which was a vaccine that they also owned.
Case Study: In-License P&MA Assessment in Migraine
A global pharmaceutical company was exploring a potential partnership with one of several companies developing a new anti-CGRP to treat and prevent migraines.