Gordon Bache
Gordon Bache, Partner Windrose Consulting Group
Partner, UK
Gordon is a Partner at Windrose. He has over 14 years of experience in Healthcare across both industry and consulting. Gordon’s primary focus has been market access and pricing, but he has also held roles in brand management, sales and diagnostics.
He collaborates with clients on access and pricing strategy, payer insights, value communications and broader market access capabilities in early phase assets, launch brands and post-launch. Gordon has worked across most therapy areas and markets, but has particularly strong expertise in oncology, European markets and diagnostics / precision medicine.
Prior to Windrose, Gordon was the Europe Practice Area Lead for the Value and Access Practice as ZS Associates. Prior to that at Roche, he held market access manager, in-field access and brand management roles across the Avastin, HER2 franchise, Haematology and Foundation Medicine brands.
Gordon has a Law Degree, Masters in Biotechnology and Law, and a PhD. In European Pharmaceutical Regulation from the University of Sheffield.
In his free time Gordon enjoys badminton, running, watch collecting and spending time with his two daughters.